Taco Bell Testing Monthly Taco Subscription Feature

A subscription service for… Taco Bell? Taco Bell is dabbling in the subscription plan marketplace with its new Taco Lover’s Pass. The new feature, per a CNBC report from Amelia Lucas, is currently being tested in Arizona. Taco Lover’s Pass-possessing customers at one of the 17 restaurants in Tucson participating in the feature’s testing can order one crunchy taco, soft taco, spicy potato soft taco, or Doritos Locos taco each day for 30 days using the app. The subscription’s monthly cost ranges from $5 to $10.